Synthetic Turf International hosts its annual dealer conference each year, just before the start of the Spring/Summer season. The conference provides STI the opportunity to have its distributors in one place for networking and educational seminars. It is a great time for our dealers to learn from one another.
The 2017 STI Dealer Conference was held in Playa Del Carmen, Mexico, at the beautiful, all-inclusive Occidental at Xcaret Destination resort.
Dealers from around the United States, Canada, Mexico and Latin America gathered for this year’s conference, where STI launched new products, offered seminars on marketing and website design and presented an in-depth look at the new architects page on the website along with additional networking opportunities for the dealers and their guests.
As important as the seminars were for our dealers, the networking, friendships and comradery were at the center of this year’s conference. The seminars each morning provided fuel for discussions in the afternoons and evenings, whether it was around the pool, on the beach or at the golf course.
The first evening before the start of classes, we assembled and had a Welcome Reception as a way to break the ice and have a chance to meet and mingle with all of the attendees. We also had a Farewell Dinner the night of the final class allowing everyone the additional chance to discuss the topics of the seminars and presentations as well as allowing a chance for everyone to get pictures made in in our photo area.
The connections and advice gained at each of our conferences is invaluable to both STI at the corporate level, and our dealer network. The relaxed setting of Mexico, where the weather was perfect and everyone was in one place, made this year’s conference a truly memorable experience.